A four-glass wine flight on top of a barrel, ranging from white to dark red. Photo by Maksyhm Kaharlytskyi

Taste in the Age of AI

When that job posting's too good to be true Over the last year, I’ve seen several job advertising content marketing or content strategy roles at…

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Left side // White text on navy: How to rebuild a career story Subhead: Alexa and a car called Hope Inset text: Case study After navigating repeated layoffs and reshaping her career story, Alexa landed a dream job Right side: Alexa smiles at the camera. She's wearing a pale mustard sweater and black pants, carrying a black purse backpack and leaning against the rear passenger door of a white Kia Forte

Case Study: Rebuilding Alexa’s career story

If you asked Alexa how her career story was going when we first met, she’d tell you quite cheerfully that it was a low point.…

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A man flips backwards off a cliff into the sea as swimmers in the water and other jumpers on the cliff look on. It's a sunny day.

Networking Strategies: 100 Ways Out of Career Inertia

Got career inertia? Here's the bad news first: On their own, online applications don’t work anymore.  Not like they did. Not reliably enough for me…

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A mirror prison ball hangs over the London skyline at dusk. Photo by Samuel Regan Asante.

Mirror Prison Lies: Breaking the career story holding you back

Taylor Swift was recently featured in The New York Times among the 30 greatest living American songwriters. It’s a list that includes Mariah Carey, Jay-Z,…

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Two ambitious women sit at a table with in a moody workspace with their laptops open, hunting for their best work receipts

Timeless resume trends

"What's a useful resume look like these days?" That question got posted in a private channel where I hang out. As you might expect, it…

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I delivered my Stand Out Candidate lecture for the University of Toronto Scarborough Campus's Marketing Group in Q1 2026

Speaking round-up: My spring Career Strategy talks in 4 cities and 3 provinces

Spring career strategy talks are in demand for 2026! Here's a round-up of where I've been and where you can catch me in the months…

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Lead image for not ghosting you, i promise A ghost (person in a sheet with black circles for eyes) waves while standing on a grassy hill in front of a beach in flat light.

Not ghosting you, I promise

I'm not ghosting you, I promise! Four days ago, The Globe and Mail published a great article mentioning my career strategy practice. Being in Canada's…

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Talking cover letters with the G&M: "How this 21-year-old political science grad can revise her cover letter to boost her job prospects" by Emily Latimer, published on March 27, 2026.

Talking cover letters with The Globe & Mail

It's a difficult time to find work, especially as a new graduate. Last month, Emily Latimer, a freelance journalist working The Globe & Mail, interviewed…

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Andrey Tikhonovskiy's close-up photo of an ostrich; courtesy of Unsplash.

Leveraging AI to work for me

On some level, I'm always going to be an AI skeptic. Large Language Models (LLMs) and artificial intelligence are personally contentious for me. I've written…

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Career ladders are multi-directional

Career Strategy Secrets: Map Your Profession’s Subdisciplines

Career success hinges on knowing your profession's disciplines. After all, few of us can instinctively pick the correct direction to explore without some kind of…

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