A four-glass wine flight on top of a barrel, ranging from white to dark red. Photo by Maksyhm Kaharlytskyi

Taste in the Age of AI

When that job posting's too good to be true Over the last year, I’ve seen several job advertising content marketing or content strategy roles at…

Read More
Left side // White text on navy: How to rebuild a career story Subhead: Alexa and a car called Hope Inset text: Case study After navigating repeated layoffs and reshaping her career story, Alexa landed a dream job Right side: Alexa smiles at the camera. She's wearing a pale mustard sweater and black pants, carrying a black purse backpack and leaning against the rear passenger door of a white Kia Forte

Case Study: Rebuilding Alexa’s career story

If you asked Alexa how her career story was going when we first met, she’d tell you quite cheerfully that it was a low point.…

Read More
A man flips backwards off a cliff into the sea as swimmers in the water and other jumpers on the cliff look on. It's a sunny day.

Networking Strategies: 100 Ways Out of Career Inertia

Got career inertia? Here's the bad news first: On their own, online applications don’t work anymore.  Not like they did. Not reliably enough for me…

Read More
A mirror prison ball hangs over the London skyline at dusk. Photo by Samuel Regan Asante.

Mirror Prison Lies: Breaking the career story holding you back

Taylor Swift was recently featured in The New York Times among the 30 greatest living American songwriters. It’s a list that includes Mariah Carey, Jay-Z,…

Read More
Two ambitious women sit at a table with in a moody workspace with their laptops open, hunting for their best work receipts

Timeless resume trends

"What's a useful resume look like these days?" That question got posted in a private channel where I hang out. As you might expect, it…

Read More
Talking cover letters with the G&M: "How this 21-year-old political science grad can revise her cover letter to boost her job prospects" by Emily Latimer, published on March 27, 2026.

Talking cover letters with The Globe & Mail

It's a difficult time to find work, especially as a new graduate. Last month, Emily Latimer, a freelance journalist working The Globe & Mail, interviewed…

Read More
This is a stunning still shot from the 2005 Pride and Prejudice, directed by Joe Wright and with cinematography by Roman Osin.

When the Fearsome Marketer appears

The Fearsome Marketer is a frequent specter in my career strategy discussions with ambitious clients. While working with Growclass folks over the last few years,…

Read More

Recent Article: