Career Strategy Secrets: Sharing your unique insight

“I can’t post about that.”

“I really hate LinkedIn. I don’t want to be one of those people.”

“They’ll know I’m referencing the company.”

“I want to share my successes, but I’m . . . well . . .” (embarrassed silence).

Over at Growclass, I have a variant of this conversation at least once a week.

I chat with brilliant marketers, tech folks, founders, NGO folks, teachers, government folks — you name it. Marketing work pulls in all kinds of minds from many backgrounds.

I talk to lots of people who are actively searching for jobs. Some have been looking for awhile. Some are gearing back up after a layoff. My role is to help them step back and see new ways to tackle their challenge.

(Won’t lie — the program’s overall hit rate is pretty great.)

As we talk, there’s usually a moment in our discussion where the person’s knowledge blows me away and I learn something interesting. At that point, I usually say, “Oh, that would be a great piece for LinkedIn. Here’s how I would turn it into a four-part series.”

Inevitably, I get one of the answers above.

Sharing your unique insight distinguishes you from the competition

Here’s the thing—

In today’s workplace, layoffs are a feature of the employment landscape. Maybe people find it a tough thing to talk about. Sharing your expertise reminds people why you’re

• delicious to work with and
• knowledgeable about your field

is one of the best ways to reconnect with colleagues. Which keeps you top of mind for new roles and opportunities.

And, guess what? People can’t help if they don’t know what’s going on. When they do, they’re far more likely to help.

What about staying quiet and waiting for notice? I don’t recommend it.