Product launch: Linkitz Kickstarter
As campaign strategist, I provided the launch strategy for this team’s Kickstarter campaign to support its wearable technology in the toy development space.
Invented by Dr. Lyssa Neal, Linkitz is a wearable device designed to teach young girls to code while encouraging social play.
I recruited a visual designer and social media specialist to the project. Deliverables included the launch video, launch page, and supporting social media collateral.
During the campaign, Linkitz raised over $100,000 USD from over 680 backers on Kickstarter. The project earned media coverage in Fast Company, Tech Crunch, and Global News, among other media outlets.
Deliverables
Launch strategy
Campaign staffing
Perks feedback
Content strategy
Social post feedback
PR strategy
Category:
Marketing launches
Client
Linkitz
Location
Ontario, Canada
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