Company relaunch
Deliverables
Insight Medbotics is a health technology company based in Hamilton, ON. They develop advanced MRI-compatible robotics systems that improve precision in cancer care.
As the fractional Head of Marketing, I led the content strategy for the company’s leadership transition when Fazila Seker was appointed CEO in May 2023.
When the IGAR system, the company’s MRI-compatible robot, received a 510(k) FDA clearance for use in breast biopsy indications, I worked with the CEO to update product positioning, messaging and web copy, along with a brand refresh.
The announcement secured global industry coverage and continues to be a strong aspect of Insight Medbotics’ storytelling to investors and on LinkedIn.
I’m currently supporting Insight Medbotics as they launch Glenn™, their next-generation robotics system designed to close the precision gap in prostate cancer care.
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Launch strategy
Web copy rewrite
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Updated brand identity (web)
New pitch deck
New team/executive bios
Press releases (10+)
- Content strategy
- Thought leadership
Category:
Marketing launches
Client
Insight Medbotics
Location
Ontario, Canada
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