Company Launch
FlowPoint Technologies is a financial technology start-up company based in Toronto, Canada, home to the country’s robust banking sector.
As the fractional Head of Marketing, I contracted and managed an external designer/web developer to deliver a brand identity around FlowPoint’s new name (it was formerly known as Dasher). I also delivered a new website and new product messaging with a focus on U.S. customers. The initial phase was completed in nine weeks on schedule and on budget.
My contract was extended another six months to deliver sales- and events-based collateral to support the sales team, integrate Hubspot with the website, and develop email campaign templates.
Based on the strength of its performance and potential, FlowPoint’s parent company has since brought the technology back in-house to power their proprietary investment offerings.
Deliverables
Marketing strategy and timeline
New visual brand identity
Updated website
New Sales collateral
Stakeholder messaging
Email outreach funnels (Hubspot)
Category:
Marketing launches
Client
FlowPoint Technologies
Location
Ontario, Canada
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