Career ladders are multi-directional

Career Strategy Secrets: Map Your Profession’s Subdisciplines

Career success hinges on knowing your profession's disciplines. After all, few of us can instinctively pick the correct direction to explore without some kind of…

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Trinity College at the University of Toronto in winter, where I'm giving a keynote talk for UTSC's Award Gala

I’m giving the keynote talk at UTSC’s Marketing Group Awards Gala

I'm giving the keynote talk at UTSC's Marketing Group Awards Gala this weekend. It's being held at the University of Toronto's Trinity College and I'm…

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I've earned my Certified Career Strategist accreditation with Career Professionals of Canada.

I’ve earned my Certified Career Strategist designation

I'm pleased to announce that I'm a Certified Career Strategist! My path to earning this certification was twisty, as so many career journeys are. After…

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Case studies

Here’s a selection of my client and in-house work. Marketing Launches Product launch Linkitz A Kickstarter campaign to fund wearable technology for children Explore Case…

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Career Strategy

Let’s Catch Some Momentum Resumes. Interview prep. Networking.     Oh, and figuring out what you actually want.  Whether you’re navigating a layoff, changing roles, or…

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Spotify Podcast Episode: How to Turn a 'Messy' Resume into a Bestseller -- The Marketer's Guide to Getting Hired by Growclass

I’m a Contributor to The Marketer’s Guide to Getting Hired

I'm thrilled to announced that I'm a contributor to The Marketer's Guide to Getting Hired, a new Growclass ebook and audio guide. The Growclass team…

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An Open Letter to Prime Minister Mark Carney

To the Right Honourable Mark Carney, Prime Minister of Canada, Congratulations on your election as leader of the Liberal party and your assumption of the…

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This is a stunning still shot from the 2005 Pride and Prejudice, directed by Joe Wright and with cinematography by Roman Osin.

When the Fearsome Marketer appears

The Fearsome Marketer is a frequent specter in my career strategy discussions with ambitious clients. While working with Growclass folks over the last few years,…

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Katya

Lightning Maps™ Katya is a tech marketing executive and founder of Landswell, which helps B2B technology companies grow through big marketing changes. She realized she’d…

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Meredith

Lightning Maps™ Meredith is a senior content strategist and freelance writer who runs a consultancy business while securing her credentials as a psychotherapist.Meredith’s Lightning map…

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